2 AppsFlyer 定价｜选择最适合的定价方案

A plan for every marketing budget

Whether your app has millions of customers, or you’re looking to land your first thousand, we have the right plan for you – start now or try for free, no credit card required

Zero

Are you looking to help your startup grow its user base and provide awesome customer experiences, all with zero budget? Start here.

Free for life

Start now

Includes:

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Core marketing analytics
  • SkadNetwork support
  • Deep linking and custom redirection
  • Deferred deep linking
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Open DSR API
  • Self-service support

Growth

Do you want to keep building on the success of your small or medium business with insights that help you optimize every campaign and user journey? Take the next step.

7¢ / conversion

Try for free

Everything in Zero, plus:

  • Mobile attribution
  • Multi-touch attribution
  • Comprehensive SKAN and iOS 14.5+ measurement / GBRAID
  • Advanced web-to-app attribution
  • Cohort and retention reports
  • Custom dashboards
  • Basic LTV analytics
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • Aggregated data API
  • AppsFlyer mobile app
  • Tech & media partner integrations
  • Email support

Enterprise

Does your company have a broad range of marketing needs that require comprehensive tools, flexibility, and scalabiltiy? Time for a custom solution.

Custom pricing

Book a demo

Everything in Growth, plus custom solutions including:

  • Cross-platform attribution
  • Web attribution
  • CTV/OTT attribution and measurement
  • Deep linking API
  • ROI measurement
  • Enterprise-grade fraud protection
  • Audience segmentation
  • A/B split testing
  • Incrementality testing
  • Raw data query & APIs
  • Data governance at scale
  • Agency integrations
  • Migration & onboarding support
  • Dedicated customer success manager
  • Access to advanced online & onsite training
  • Phone support

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

Compare plans

Want to know which plan is right for you? Here are all the details.

Compare plans

Zero

Start now

Growth

Try for free

Enterprise

Book a demo

Attribution

Mobile attribution
 
 
 
Real-time mobile measurement and reporting Including clicks, impressions, organic and non-organic installs, re-installs, re-engagements, sessions, uninstalls, and more
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Multi-touch attribution
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Configurable, rich in-app events Measurement of configurable post-install events and attribution to their respective media sources
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Configurable lookback windows Including configuration of click and view-through lookback windows
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Customizable targeting validation rules Includes customization by campaign name, device type, Geo, OS version, and more
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SKAN Conversion Studio Smart SKadNetwork conversion value manager
Single Source of Truth 1.0 AppsFlyer deduplicates data from multiple attribution methods like IDFA, IDFV, SKAN, Apple Search Ads, and so on, and gives a complete picture of app campaign performance.
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SKAN Null CV modeling
SKAN CV recommendations
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SKAN LTV Modeling includes SKAN d7 revenue
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Partner API & data management
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Support for domestic ChinaIncluding exclusive in-country support, data storage on relay servers, and deep integrations with domestic media partners, such as Tencent Social Ads
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Cross-platform attribution
Real-time cross-device and web attribution
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Conversion path visualization
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CTV/OTT attribution
CTV/OTT attribution and measurement
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SDKs and plugins
Support for all major platforms and plugins
SDK-less (S2S APIintegration)
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Marketing analytics

Cohort and retention reports
 
Customizable dashboards
 
Activity dashboard
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LTV analytics
 
Pivot reports
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AppsFlyer mobile app
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Advanced analytics & APIs
Programmatic cohort analytics API
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Aggregated data API
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Aggregated Data report export

Customer experience and engagement suite

Customer experience
Custom redirection Platform-agnostic, smart app store redirection, easily customizable via the AppsFlyer dashboard
iOS Universal Links & Android App Links
Custom short links Short clean links for placement in SMS, push notifications and anywhere the link is visible
Branded links A custom domain / URL of your choice for your campaigns (i.e. click.yourbrand.com)
Support for domestic China Includes support for Chinese devices and social media channels
Deferred deep linking
Engagement
Web-to-app banners (Smart Banners™)
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Referrals & user invites
Social media landing pages* Predesigned mobile templates, with a friendly WYSIWYG editor
QR codes
Email service provider (ESP) integrations
Deep linking API
OneLink APIProgrammatic creation of up to 250K deep links per day
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ROI reporting

Basic ad spend reporting
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Real-time ad spend aggregation and reporting
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CSV uploads
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Data corrections
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Agency fee cost calculation
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Retargeting cost data
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Cost ETL
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Cost API integrationsIncludes Facebook, Google, Snap, Tiktok Ads, and more
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Store Receipt-Validated In-App Purchases measurement
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Real-time impression level ad-revenue measurement
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In-App Subscription revenue measurement
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Audience segmentation

Custom audiences Includes full customization of audiences from other systems, like BI and CRM, your own data, partners and more
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Exclusion lists
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A/B split testing
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Audience campaign analytics
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Audience size and overlap visualization
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Dynamic sync with 90+ API partners Includes Adobe Audience Manager, AppLovin, Facebook, Snapchat, TikTok Ads, and more
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Audience ingestion through CSV/API
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Audience enrichment with 1st party data
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Owned media segmentation
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Built in consent management
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Incrementality lift testing & measurement

Impact based measurement through RCT RCT = Randomized Control Trials
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Incremental KPIs iROAS & incremental revenue
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Automated Incrementality experiments
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Fraud protection

Basic fraud protection
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Advanced fraud protection (Protect360™) Includes protection against install hijacking, device farms (deviceID reset fraud), click flooding, bots, invalid traffic, SDK hacking, fraudulent in-app events, fake purchases, and more
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Advanced behavioral biometrics Includes device measurements such as battery status, gyroscope (device orientation and rotation), accelerometer (tilt sensing), IP, location, and more
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Post-attribution protection
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Advanced anomaly detection
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In-app event and CPA fraud protection Includes detecting and blocking of fake purchases, levels achieved by fraudulent actions, and more
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Fraud validation rules Includes click-to-install-time (CTIT), app version, customer User ID (CUID), and more
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Professional fraud analysis
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Raw Data and APIs

Push API
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Pull API
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Data Locker Storage of every single data point sent to AppsFlyer including organic data, full attribution and engagement data, session data, click data, and more
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Data report exports
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Integrations

Media partners
Direct publishers & SRNs Includes Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget, and more
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Ad networks Includes ironSource, Applovin, Unity, Vungle, Digital Turbine, and more
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Domestic China ad networks Includes Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC, and more
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Marketing partners Includes Kenshoo, Bidalgo, Amobee, Smartly, Appier, and more
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DSPs (Demand-side platforms) Includes The Trade Desk, MediaMath, Appreciate, Liftoff, and more
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Remarketing networks Includes Criteo, Remerge, Jampp, Adikteev, and more
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Tech partners
ESPs (Email service providers) Includes Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid, and more
Customer data platforms Includes Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch, and more
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Campaign management platforms Includes Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer, and more
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Customer engagement platforms Includes Braze, Leanplum, Airship, Iterable, and more
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Marketing cloud platforms Includes Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud, and more
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Product analytics platforms Includes Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics, and more
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Affiliate marketing and platforms Includes Tune, Everflow, Button, Impact, and more
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TV & OTT attribution platforms Includes TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot, and more
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AppsFlyer solutions partners Includes 3,000+ agencies such as GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive, and more
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Partner marketplace

Compliance and security

Compliance
iOS 14+
Android 12
SSAE16 SOC2
ePrivacy
TRUSTe
ISO 27001, 27017, 27018, 27032
CSA STAR
EU-US, Swiss-US Privacy Shield
Data protection compliance under GDPR, CCPA, LGPD and more Complies with all data protection regulations under “the right to be forgotten”
OpenDSR (Data Subject Request) API
Enhanced access
2-factor-authentication (2FA)
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Login and password management
Single sign-on (SSO)
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User management
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Audit log
Audit log
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API usage logs

Support and services

Self-service help center
Email support
Dedicated Customer Success Manager
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Migration & onboarding support
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Advanced online & onsite training access
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从零开始，无限可能，AppsFlyer 陪伴成长每一步

不论您的企业是尚处应用开发的起步阶段，抑或已经打造出明星品牌，现在都是拥抱全新营销思路的最佳时机。真正免费：无需绑定信用卡

Zero

广告预算为零的情况下，如何增长用户群体，打造卓越用户体验？

终身免费

即刻开启

畅享明星产品：

  • 账号创建后免费归因前 12000 个转化
  • 30 天免费畅享 AppsFlyer 高阶功能
  • 深度链接加自定义跳转
  • iOS Universal Links & Android App Links
  • 自定义短链和嵌入品牌的链接
  • Smart Banners 网页至应用横幅
  • 用户推荐与用户邀请
  • 社交媒体着陆页
  • 二维码
  • 基础营销分析
  • 电子邮件服务配置
  • 自助服务支持
  • 还有更多！详见以下套餐对比

Growth

中小企业如何基于营销洞察优化广告表现，促进用户转化？加速成长

每转化 6 美分

免费试用

Zero 套餐之上继续叠加:

  • 移动归因
  • 群组和留存报告
  • 自定义数据面板
  • 自定义广告表现实时通知
  • 基础 LTV 分析
  • 基础广告花费报告
  • 延迟深度链接
  • 基础防作弊
  • 营销分析工具
  • 数据报告导出
  • AppsFlyer App
  • 技术与媒体伙伴对接
  • 电子邮件支持
  • 还有更多！详见以下套餐对比

Enterprise

为品牌提供全面定制、高度灵活的规模化解决方案，一站式解决营销分析需求。企业级定制化

定制化套餐

预约 demo

Growth 套餐之上继续叠加：

  • 跨设备跨网页归因
  • 网页至应用归因
  • 电视和 OTT 归因
  • 广告收入归因
  • 转化路径可视化
  • 成本聚合
  • OneLink 深度链接 API*
  • 受众细分
  • A/ B 测试
  • 增量测试
  • 全程保护的防作弊方案
  • 高阶防作弊分析
  • 原始数据报告和 API
  • 代理对接
  • 专属客户成功经理
  • 平台迁移与新客引导
  • 线上与线下高阶培训通道
  • 电话支持
  • 还有更多！详见以下套餐对比

不是广告主？欢迎移步至 AppsFlyer 面向代理与合作伙伴的解决方案

套餐对比

想知道哪一款套餐最适合你？并排比较各个套餐

套餐对比

Zero

Growth

Enterprise

移动归因

移动归因
实时归因衡量与数据报告衡量点击次数、展示次数、自然和非自然激活次数、重装次数、再互动次数、会话次数、卸载次数等数据报告
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多触点归因
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丰富的定制化应用内事件衡量可配置的激活后事件以及归因媒体渠道等
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定制化因回溯窗口配置点击型和浏览型回溯窗口等
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定制化投放验证规则可配置广告系列名称、设备类型、地理位置、操作系统版本等
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合作伙伴 API 和数据管理
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支持中国内地独家国内支持、中继服务器数据存储以及与腾讯社交广告等国内媒体合作伙伴的深度对接等
跨平台归因
实时跨设备和网页归因
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网页至应用用户路径以及 KPI衡量网站访问量和转化量、移动点击量和展示次数、应用内转化量、收入等
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转化路径可视化
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电视和 CTV 归因
电视归因
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OTT 归因
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广告收入
独家 Facebook IAA 广告花费回报率衡量方案
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Add-on
区分应用内购和广告收入
–
Add-on
用户层级广告收入归因 API
SDK 及插件
支持所有主要平台和插件
无 SDK（S2S API 集成）
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营销分析

群组和留存报告
自定义控制面板
活跃数据面板
实时 LTV 分析
自定义广告表现实时通知
数据透视表
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再营销 LTV 分析
AppsFlyer App
–
高阶数据分析和 API
编程式群组分析 API
–
Add-on
聚合数据 API
–
Add-on
数据报告导出
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用户体验与互动工具组合

客户体验
自定义重定向通过 AppsFlyer 后台轻松实现跨平台重定向到应用商店
iOS Universal Links & Android App Links
自定义短链通过 SMS、推送等发送短链
嵌入品牌的链接自定义广告系列的域/网址（例如 click.yourbrand.com）
支持中国内地支持中国设备和社交媒体渠道
延迟深度链接
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互动
Smart Banners 网页至应用横幅
用户推荐与用户邀请
社交媒体着陆页通过用户友好的编辑器，提前设计模板
二维码
电子邮件服务提供商 （ESP） 对接已对接 Iterable、Braze、SendGrid、Mailchimp
深度链接 API
OneLink API每天程序化创建 25 万个深度链接
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Add-on
Add-on

成本聚合

基础广告花费报告
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实时广告花费汇总报告
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Add-on
CSV 文件上传
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Add-on
数据校对
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Add-on
再营销成本数据
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Add-on
成本 ETL
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Add-on
成本 API 集成包括 Facebook、Google、Snap、Tiktok Ads 等
–
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Add-on

受众细分

自定义受众圈组完全定制化（如 BI 和 CRM），您的自有数据以及合作伙伴的受众
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Add-on
排除列表
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Add-on
A/B 拆分测试
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Add-on
增效衡量
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Add-on
受众营销效果分析
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Add-on
受众规模和重叠可视化
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Add-on
与超过 45 个已对接 API 的合作伙伴动态同步*对接 Adobe Audience Manager、AppLovin、Facebook、Snapchat、TikTok Ads 等
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Add-on
通过 CSV/API 引入受众群体
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Add-on

防作弊

基础防作弊
–
高阶防作弊方案 （Protect360™）针对安装劫持、设备场（设备 ID 重置作弊）、点击泛滥、机器人、无效流量、SDK 黑客攻击、欺诈性应用内事件、虚假购买进行防护
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Add-on
先进的生物识别技术包括设备测量，如电池状态、陀螺仪（设备方向和旋转）、加速度计（倾斜感应）、IP、地理位置等
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Add-on
贝叶斯网络
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Add-on
归因后防护
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Add-on
高级异常探测
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Add-on
应用内事件和 CPA 防作弊包括监测防止虚假购买、观测作弊水平
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Add-on
作弊验证规则包括点击至安装 （CTIT）、App 版本、CUID 等
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Add-on
高阶防作弊分析
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Add-on

原始数据报告和 API

Push API
–
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Add-on
Pull API
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Add-on
Data Locker存储发送到 AppsFlyer 的每个数据点，包括自然数据、完整归因和互动数据、会话数据、点击数据等
–
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Add-on
数据报告导出
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Add-on

技术对接

合作媒体
渠道和 SRN包括 Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget 等
–
广告平台包括 ironSource、Applovin、Unity、Vungle、Digital Turbine 等
–
中国国内广告平台包括 Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC 等
–
营销合作伙伴包括 Kenshoo, Bidalgo, Amobee, Smartly, Appier 等
–
DSP（需求方平台）包括 The Trade Desk, MediaMath, Appreciate, Liftoff 等
–
再营销平台包括 Criteo, Remerge, Jampp, Adikteev 等
–
技术合作伙伴
ESP（电子邮件服务提供商）包括 Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid 等
客户数据平台包括 Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch 等
–
广告管理平台包括 Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer 等
–
客户互动平台包括 Braze, Leanplum, Airship, Iterable 等
–
营销云平台包括 Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud 等
–
产品分析平台包括 Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics 等
–
网盟平台包括 Tune, Everflow, Button, Impact 等
–
电视和 OTT 归因平台包括 TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot 等
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代理
AppsFlyer 解决方案合作伙伴包括 GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive 等 3000 多家代理
–
–

数据合规与安全

数据合规
iOS 14+
Android 12
SSAE16 SOC2
ePrivacy
TRUSTe
ISO 27001, 27017, 27018, 27032
CSA STAR
EU-US, Swiss-US Privacy Shield
GDPR 和 CCPA 合规
OpenGDPR API
GDPR 和 CCPA 选择退出
访问权限升级
双重身份验证 （2FA）
登录名和密码管理
单次登录
–
账户权限和自定义用户权限
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审核日志
成功和失败的登录日志
API 使用情况日志

技术支持与客户服务

自助服务知识库
电子邮件支持
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电话支持
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专属 Slack
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专属客户成功经理
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平台迁移与新客引导
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线上与线下高阶培训通道
–
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支持 SLA
–
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AppsFlyer 与您一路相伴

还有疑问？

Zero 套餐真正免费吗？

是的。Zero 套餐可免费使用 AppsFlyer 的众多互动功能。真正的终身免费。

如何改变或者升级套餐？

您可随时改变套餐或升级套餐，只需在 AppsFlyer 后台进入我的套餐（My Plan）进行更改即可。

付费套餐是否提供免费试用期？

Zero 套餐和 Growth 套餐均可享受一份入门礼包：账号创建后免费归因前 12000 个转化，还可 30 天免费畅享 AppsFlyer 高阶功能。 入门礼包与 Enterprise 套餐中提供的高阶功能可叠加使用。

转化是什么？

转化指的是使用 AppsFlyer 进行营销投放带来的一次应用激活、再次互动（Re-engagement）或再次归因（Re-attribution）等用户行为。自然安装或未使用 AppsFlyer 进行归因的用户行为，不算做转化。

AppsFlyer Enterprise 套餐有什么高阶功能？

高阶功能包括 API 数据接口、Protect360 防作弊解决方案、Audiences 受众细分工具、Data Locker 等。

付费方式有哪些选择？

支持信用卡和 PayPal，有些国家也可以使用借记卡。

Background
准备好作出更佳决策了吗？

新客入口

您也可以从这里直接联系我们 如果您是新客也可以添加企业微信了解产品性能