Is the Zero plan really free?

Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s engagement features for free. For life.

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.

What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.

What are AppsFlyer's enterprise premium features?

Premium features include API access, Protect360 - Fraud Protection Suite, Audiences - Audience Segmentation, Data Locker, and more.

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.

A plan for every marketing budget

Whether your app has millions of customers, or you’re looking to land your first thousand, we have the right plan for you – start now or try for free, no credit card required

Zero

Are you looking to help your startup grow its user base and provide awesome customer experiences, all with zero budget? Start here.

Free for life

Start now

Includes:

12K conversions upon sign up
30-day trial of premium add ons
Core marketing analytics
SkadNetwork support
Deep linking and custom redirection
Deferred deep linking
iOS Universal Links & Android App Links
Custom short links and branded links
Referrals and user invites
Social media landing pages
QR codes
Open DSR API
Self-service support

Growth

Do you want to keep building on the success of your small or medium business with insights that help you optimize every campaign and user journey? Take the next step.

7¢ / conversion

Try for free

Everything in Zero, plus:

Mobile attribution
Multi-touch attribution
Comprehensive SKAN and iOS 14.5+ measurement / GBRAID
Advanced web-to-app attribution
Cohort and retention reports
Custom dashboards
Basic LTV analytics
Basic fraud protection
Marketing analytics tools
Data report export
Aggregated data API
AppsFlyer mobile app
Tech & media partner integrations
Email support

Enterprise

Does your company have a broad range of marketing needs that require comprehensive tools, flexibility, and scalabiltiy? Time for a custom solution.

Custom pricing

Book a demo

Everything in Growth, plus custom solutions including:

Cross-platform attribution
Web attribution
CTV/OTT attribution and measurement
Deep linking API
ROI measurement
Enterprise-grade fraud protection
Audience segmentation
A/B split testing
Incrementality testing
Raw data query & APIs
Data governance at scale
Agency integrations
Migration & onboarding support
Dedicated customer success manager
Access to advanced online & onsite training
Phone support

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

Compare plans

Want to know which plan is right for you? Here are all the details.

Compare plans

Zero

Start now

Growth

Try for free

Enterprise

Book a demo

Attribution

Mobile attribution

Real-time mobile measurement and reporting

–

Multi-touch attribution

–

Configurable, rich in-app events

–

Configurable lookback windows

–

Customizable targeting validation rules

–

SKAN Conversion Studio

Single Source of Truth 1.0

–

SKAN Null CV modeling

SKAN CV recommendations

–

SKAN LTV Modeling

–

Partner API & data management

–

Support for domestic China

–

Cross-platform attribution

Real-time cross-device and web attribution

–

Conversion path visualization

–

CTV/OTT attribution

CTV/OTT attribution and measurement

–

SDKs and plugins

Support for all major platforms and plugins

SDK-less (S2S APIintegration)

–

Marketing analytics

Cohort and retention reports

Customizable dashboards

Activity dashboard

–

LTV analytics

Pivot reports

–

AppsFlyer mobile app

–

Advanced analytics & APIs

Programmatic cohort analytics API

–

Aggregated data API

–

Aggregated Data report export

Customer experience and engagement suite

Customer experience

Custom redirection

iOS Universal Links & Android App Links

Custom short links

Branded links

Support for domestic China

Deferred deep linking

Engagement

Web-to-app banners (Smart Banners™)

–

Referrals & user invites

Social media landing pages*

QR codes

Email service provider (ESP) integrations

Deep linking API

OneLink API

–

ROI reporting

Basic ad spend reporting

–

Real-time ad spend aggregation and reporting

–

CSV uploads

–

Data corrections

–

Agency fee cost calculation

–

Retargeting cost data

–

Cost ETL

–

Cost API integrations

–

Store Receipt-Validated In-App Purchases measurement

–

Real-time impression level ad-revenue measurement

–

In-App Subscription revenue measurement

–

Audience segmentation

Custom audiences

–

Exclusion lists

–

A/B split testing

–

Audience campaign analytics

–

Audience size and overlap visualization

–

Dynamic sync with 90+ API partners

–

Audience ingestion through CSV/API

–

Audience enrichment with 1st party data

–

Owned media segmentation

–

Built in consent management

–

Incrementality lift testing & measurement

Impact based measurement through RCT

–

Incremental KPIs

–

Automated Incrementality experiments

–

Fraud protection

Basic fraud protection

–

Advanced fraud protection (Protect360™)

–

Advanced behavioral biometrics

–

Post-attribution protection

–

Advanced anomaly detection

–

In-app event and CPA fraud protection

–

Fraud validation rules

–

Professional fraud analysis

–

Raw Data and APIs

Push API

–

Pull API

–

Data Locker

–

Data report exports

–

Integrations

Media partners

Direct publishers & SRNs

–

Ad networks

–

Domestic China ad networks

–

Marketing partners

–

DSPs (Demand-side platforms)

–

Remarketing networks

–

Tech partners

ESPs (Email service providers)

Customer data platforms

–

Campaign management platforms

–

Customer engagement platforms

–

Marketing cloud platforms

–

Product analytics platforms

–

Affiliate marketing and platforms

–

TV & OTT attribution platforms

–

AppsFlyer solutions partners

–

Partner marketplace

Compliance and security

Compliance

iOS 14+

Android 12

SSAE16 SOC2

ePrivacy

TRUSTe

ISO 27001, 27017, 27018, 27032

CSA STAR

EU-US, Swiss-US Privacy Shield

Data protection compliance under GDPR, CCPA, LGPD and more

OpenDSR (Data Subject Request) API

Enhanced access

2-factor-authentication (2FA)

–

Single sign-on (SSO)

–

User management

–

Audit log

–

API usage logs

Support and services

Self-service help center

Email support

Dedicated Customer Success Manager

–

Migration & onboarding support

–

Advanced online & onsite training access

–

从零开始，无限可能，AppsFlyer 陪伴成长每一步

不论您的企业是尚处应用开发的起步阶段，抑或已经打造出明星品牌，现在都是拥抱全新营销思路的最佳时机。真正免费：无需绑定信用卡

Zero

广告预算为零的情况下，如何增长用户群体，打造卓越用户体验？

终身免费

即刻开启

畅享明星产品：

账号创建后免费归因前 12000 个转化
30 天免费畅享 AppsFlyer 高阶功能
深度链接加自定义跳转
iOS Universal Links & Android App Links
自定义短链和嵌入品牌的链接
Smart Banners 网页至应用横幅
用户推荐与用户邀请
社交媒体着陆页
二维码
基础营销分析
电子邮件服务配置
自助服务支持
还有更多！详见以下套餐对比

Growth

中小企业如何基于营销洞察优化广告表现，促进用户转化？加速成长

每转化 6 美分

免费试用

Zero 套餐之上继续叠加:

移动归因
群组和留存报告
自定义数据面板
自定义广告表现实时通知
基础 LTV 分析
基础广告花费报告
延迟深度链接
基础防作弊
营销分析工具
数据报告导出
AppsFlyer App
技术与媒体伙伴对接
电子邮件支持
还有更多！详见以下套餐对比

Enterprise

为品牌提供全面定制、高度灵活的规模化解决方案，一站式解决营销分析需求。企业级定制化

定制化套餐

预约 demo

Growth 套餐之上继续叠加：

跨设备跨网页归因
网页至应用归因
电视和 OTT 归因
广告收入归因
转化路径可视化
成本聚合
OneLink 深度链接 API*
受众细分
A/ B 测试
增量测试
全程保护的防作弊方案
高阶防作弊分析
原始数据报告和 API
代理对接
专属客户成功经理
平台迁移与新客引导
线上与线下高阶培训通道
电话支持
还有更多！详见以下套餐对比

不是广告主？欢迎移步至 AppsFlyer 面向代理与合作伙伴的解决方案

套餐对比

想知道哪一款套餐最适合你？并排比较各个套餐

套餐对比

Zero

即刻开启

Growth

免费试用

Enterprise

预约 demo

移动归因

实时归因衡量与数据报告

–

多触点归因

–

丰富的定制化应用内事件

–

定制化因回溯窗口

–

定制化投放验证规则

–

合作伙伴 API 和数据管理

–

支持中国内地

跨平台归因

实时跨设备和网页归因

–

网页至应用用户路径以及 KPI

–

转化路径可视化

–

电视和 CTV 归因

电视归因

–

OTT 归因

–

广告收入

独家 Facebook IAA 广告花费回报率衡量方案

–

Add-on

区分应用内购和广告收入

–

Add-on

用户层级广告收入归因 API

SDK 及插件

支持所有主要平台和插件

无 SDK（S2S API 集成）

–

营销分析

群组和留存报告

自定义控制面板

活跃数据面板

实时 LTV 分析

自定义广告表现实时通知

数据透视表

–

再营销 LTV 分析

AppsFlyer App

–

高阶数据分析和 API

编程式群组分析 API

–

Add-on

聚合数据 API

–

Add-on

数据报告导出

–

用户体验与互动工具组合

客户体验

自定义重定向

iOS Universal Links & Android App Links

自定义短链

嵌入品牌的链接

支持中国内地

延迟深度链接

–

互动

Smart Banners 网页至应用横幅

用户推荐与用户邀请

社交媒体着陆页

二维码

电子邮件服务提供商（ESP）对接

深度链接 API

OneLink API

–

Add-on

成本聚合

基础广告花费报告

–

实时广告花费汇总报告

–

Add-on

CSV 文件上传

–

Add-on

数据校对

–

Add-on

再营销成本数据

–

Add-on

成本 ETL

–

Add-on

成本 API 集成

–

Add-on

受众细分

自定义受众圈组

–

Add-on

排除列表

–

Add-on

A/B 拆分测试

–

Add-on

增效衡量

–

Add-on

受众营销效果分析

–

Add-on

受众规模和重叠可视化

–

Add-on

与超过 45 个已对接 API 的合作伙伴动态同步*

–

Add-on

通过 CSV/API 引入受众群体

–

Add-on

防作弊

基础防作弊

–

高阶防作弊方案（Protect360™）

–

Add-on

先进的生物识别技术

–

Add-on

贝叶斯网络

–

Add-on

归因后防护

–

Add-on

高级异常探测

–

Add-on

应用内事件和 CPA 防作弊

–

Add-on

作弊验证规则

–

Add-on

高阶防作弊分析

–

Add-on

原始数据报告和 API

Push API

–

Add-on

Pull API

–

Add-on

Data Locker

–

Add-on

数据报告导出

–

Add-on

技术对接

合作媒体

渠道和 SRN

–

广告平台

–

中国国内广告平台

–

营销合作伙伴

–

DSP（需求方平台）

–

再营销平台

–

技术合作伙伴

ESP（电子邮件服务提供商）

客户数据平台

–

广告管理平台

–

客户互动平台

–

营销云平台

–

产品分析平台

–

网盟平台

–

电视和 OTT 归因平台

–

代理

AppsFlyer 解决方案合作伙伴

–

数据合规与安全

数据合规

iOS 14+

Android 12

SSAE16 SOC2

ePrivacy

TRUSTe

ISO 27001, 27017, 27018, 27032

CSA STAR

EU-US, Swiss-US Privacy Shield

GDPR 和 CCPA 合规

OpenGDPR API

GDPR 和 CCPA 选择退出

访问权限升级

双重身份验证（2FA）

登录名和密码管理

单次登录

–

账户权限和自定义用户权限

–

审核日志

成功和失败的登录日志

API 使用情况日志

技术支持与客户服务

自助服务知识库

电子邮件支持

–

电话支持

–

专属 Slack

–

专属客户成功经理

–

平台迁移与新客引导

–

线上与线下高阶培训通道

–

支持 SLA

–